Social Media Advertising
Use the power of Big Data & AI of social media to reach your ideal customers.
The Idea
Imagine TV or radio commercials but having the ability to target a group of people with a specific interest. That is Facebook & Instagram ads - efficient, trackable, & afforable.
The Philosophy
There are different ways to run Facebook & Instagram Ads. Learn my general philosophy & strategy of doing Facebook & Instagram ads.
The Process
Running Facebook & Instagram ads is more than just opening the Ads Manager & clicking buttons. Learn about my process to apply Facebook & Instagram ads for your business.
Facebook & Instagram Ads
The Idea.
In the past few years, we have seen a true advertising revolution. Back in the day, advertising is expensive, inefficient, & only reserved for big corporations, especially for billboards, TV commercials, radio ads, & many more. Nowadays, even small businesses can reach masses with digital advertising & have the ability to track ROI to the cent cost-effectively.
Cheaper
Compared to traditional advertising, Facebook & Instagram ads are significantly cheaper. Expect to pay anywhere between ₱500.00 - ₱700.00 per 1,000 people seeing your ads.
Better Targeting
Facebook knows you better than yourself. It's one of the few social media companies in the world that has real, non-anonymous information of its users. As an advertiser & business owner, you can use that data to laser-target exactly those people who are interested in your offers.
Measurable & Trackable
With Facebook & Instagram ads, you will be able to attribute every single cent in revenue to a specific ad, audience, & platform. At any time in the process, you will be able to see if your campaign is profitable or not. You'll also get valuable insights into who your customers really are.
Scalable
Once you have a profitable ad campaign, you can scale your business by increasing your ad spend. This is the real power of Social Media Advertising. You are essentially paid to acquire new customers while exposing your brand to millions of people at the same time. This unique combination can be an extremely powerful way to move your business forward.
Results-Driven
The Philosophy.
Holistic Advertising
Making Facebook Ads work is much more complex than just mastering the Ads Manager. In addition to managing your ads, I will also work on your landing page design & copy, your branding, the conversion rate optimization of your website, increasing the average order value, and much more.
Driven by Data
Facebook ads is ruled by cold hard data, which is what needs to be analyzed & trusted, in order to make rational decisions. That's why we track the most important KPIs in a separate Excel sheet and add new KPIs to your campaigns, such as the CLV ROAS (Customer Lifetime Value ROAS), Conversion Rate and Average Order Value.
Always Be Testing
With Facebook & Instagram ads, you will be able to attribute every single cent in revenue to a specific ad, audience, & platform. At any time in the process, you will be able to see if your campaign is profitable or not. You'll also get valuable insights into who your customers really are.
Trust the Algorithm
Once you have a profitable ad campaign, you can scale your business by increasing your ad spend. This is the real power of Social Media Advertising. You are essentially paid to acquire new customers while exposing your brand to millions of people at the same time. This unique combination can be an extremely powerful way to move your business forward.
Accelerate your business growth with Facebook & Instagram Ads
Book a free strategy session with me, & we’ll find out together how a Facebook & Instagram ads can improve your business.
Start to Finish
My Process
Running Facebook & Instagram ads is more than just pushing some buttons in the ad manager. Here’s how I approach profitable ad campaigns:
1. Preparation
Setting up your ads manager, Facebook pixel, custom conversions, and audiences. I will also check your sales process to see if it is optimized enough.
2. Research
Before starting any ads, I will research your target market and get familiar with your product / service. The result: a customer avatar the ads will be tailored to.
3. Testing
I will test different audiences, objectives, ad angles, & ad creatives in order to find winning ad-sets and ads that are highly profitable & stable enough to be scaled.
4. Scaling
Once I found multiple winning ad-sets and ads, it is time to scale them without compromising your ROI too much. This is where small companies become big.
"I'm happy working with Noah. He is concerned, honest, & on-time in his meetings."
“When we had the website built, we now had a centralized area to manage product inventory. This made it so much easier to sell on FB, IG, & the website. Now our business runs from the website.
“I was also surprised that there were a lot of people that bought from the website! At first, only a few bought from there, but soon, there were now big amounts, too. We were able to achieve ₱580k in a month!
“We also consulted with him on using FB’s marketing platform. We were able to add an additional ₱200k in revenue on top of the additional ₱580k/ mo. we got.”
Pierre Hokia, CEO & Owner of PYR Lifestyle
Accelerate your business growth with Facebook & Instagram Ads
Book a free strategy session with me, & we’ll find out together how a Facebook & Instagram ads can improve your business.
